PRM · Partner Program Tiers

Give every partner a reason to advance

Build structured, performance-driven channel programs where clear criteria unlock tier-specific benefits – and CRM data does the tracking for you.

6 ways to qualify
programs & tiers
LiveCRM-synced progress
AIMCP-supported
The tier ladder

Define the levels. Set the criteria

Programs divide into distinct tiers, each with its own qualification thresholds. Names, criteria, and thresholds are entirely yours to configure – the structure below is one illustrative example.

Entry

Registered

Sign-up complete
Qualification
Annual revenue
-
Certifications
-
Onboarding
Complete
Committed

Silver

First revenue commitment
Qualification
Annual revenue
$500K
Certifications
2
Onboarding
Complete
Top tier

Gold

Top reseller status
Qualification
Annual revenue
$1M
Certifications
5
Onboarding
Complete
Six ways to measure a partner

Qualification criteria that pull straight from your data

Each criterion supports sophisticated filtering – focus calculations on the activities that count, exclude non-qualifying records, and apply your own business rules.

Total Revenue

Cumulative opportunity revenue using configurable currency fields, with multi-currency conversion to your program currency.

Approved Deal Registrations

Tracks approved, partner-sourced deal registrations so credit follows the partner who brought the deal.

Closed Deals

Counts successfully closed opportunities at the stages you define – reward outcomes, not just activity.

Deals Registered

Measures raw deal-registration volume to reward pipeline generation and proactive partner engagement.

Certifications

Monitors completion of designated training courses automatically as partners finish enablement.

Custom Criteria

Manually verify qualitative requirements – references, satisfaction scores, or anything unique to your program.

Benefit library

One repository for every reward – assigned by partner tier

Define each benefit once in a centralized library, then set progressive values across tiers. Three benefit types cover everything from access to margin to marketing funds.

Rewards

Perks & rewards

Binary perks a partner either has or doesn't – exclusive lead distribution, co-branding, executive sponsorship access.
e.g., exclusive lead distribution
Value

Margins & discounts

Percentage-based values that grow with tier, so your strongest partners earn the strongest economics.
e.g., increased deal margins
Funds

Currency allocations

Fixed monetary values like Market Development Funds (MDF), set progressively as partners advance up the ladder, then paid out through Partner Payouts.
e.g., MDF allocation
Automatic, CRM-synced tracking

Tier progress that updates automatically from your CRM

Partner Program Tiers continuously evaluates performance against your criteria during each partner's active enrollment period – pulling from the systems your revenue already lives in. No spreadsheets, no reconciliation.

Opportunity integration

Revenue and deal criteria connect to opportunity records with configurable currency fields and stages.

Lead registration integration

Deal-registration criteria measure partner-sourced opportunities from approval through close.

Training integration

Certification criteria track course completions automatically as partners finish their enablement.

Multi-currency support

Opportunity values convert automatically to your program currency for accurate, apples-to-apples progress.

Rules pull directly from your CRM – administrators keep full control over every promotion.

The Wizard Agent

Ask about tier status in plain language

Tier data is available to the Magentrix Wizard Agent. Partners self-serve questions about where they stand; administrators retrieve status for any enrolled partner – it’s read-only, so recalculating progress and advancing tiers stay with your admins.

FAQs

Partner Program
Tiers, answered

How do partners qualify for a tier?

You define each tier's qualification criteria from six types – total revenue, approved deal registrations, closed deals, deals registered, certifications, and custom requirements. Magentrix continuously evaluates every partner's performance against those criteria during their active enrollment period.

Do partners move up tiers automatically?

No – advancement stays in your hands. Magentrix measures progress against each tier's criteria, but administrators promote partners once they qualify, and progress can be recalculated on demand for any enrollment.

What kinds of benefits can a tier unlock?

Benefits come in three types: Yes/No access-based rewards, Percent values for margins and discounts, and Revenue values such as MDF. Define each benefit once in a central benefit library, then set progressively greater values for higher tiers.

Can I run multiple programs with my own tier names?

Yes. Build multiple programs, each with its own tiers, criteria, and benefits, and name the tiers to fit your program – for example Launch, Build, Scale, and Elevate.

Can partners check their own tier status?

Yes. Tier data is available to the Magentrix Wizard Agent, so partners can ask where they stand in plain language and administrators can retrieve status for any enrolled partner. It's read-only – recalculating progress and advancing tiers stay with your admins.

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Related features

Deal Registration

Capture and protect partner-sourced deals – the same deals that can feed your tier criteria.
Explore

Training (LMS)

Certify partners; course completions feed your tier certification criteria.
Explore

Partner Payouts

Pay out the commissions, SPIFFs, and MDF your tiers unlock – via Stripe Connect or PayPal.
Explore

Support your partners’ growth with a clear path

Give partners clear pathways, and tie real benefits to their performance.

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