Gamification of any type of task provides newfound motivation to accomplish even the tedious of goals.
Boost partner productivity
These accomplished goals will result in rewards. With the rewards being configurable as either cash or points programs, they serve as an effective incentive to help keep the user coming back to complete even more.
Having engaged partners or customers provides a new opportunity to keep them informed with the latest news, training, marketing documents, etc.
Ultimately, use of gamification can have a great impact on sales as users become more engaged, get involved in friendly competition with one another and strive to earn more. As they earn more, you earn more.