In its simplest iteration, partner relationship management (PRM) software was created to help channel sales managers and channel marketers. It's designed to help them specifically with connecting and automating...

Encourage partners to use this time to enhance their skills, self-educate and increase confidence so that they’re to get back into their business routine once the pandemic is over....

Partner relationship management strategies to generate predictable revenue streams. You can increase sales, improve forecast accuracy, and promote partner deal registration with a channel partner management system - learn how....

PRM, or partner relationship management, and CRM, or customer relationship management, are common software tools used for managing a business. We're here to break down the difference....

Here are three things leading channel managers and teams are doing to enhance their partner program and achieve success within their given market space....

Effective lead distribution with a Partner Relationship Management Community starts with synchronizing lead data between the CRM and PRM so there is one unified source of data....

Training and certification are a vital aspect of most partner programs, especially when there are levels or tiers that require certain accreditations......

Partner Onboarding refers to the process of engaging new partners, signing them up, initial training and the transition to working on deals....

What is Partner Relationship Management (PRM)? When does a company need a PRM solution? We put together the Components, Criteria, Success Factors and Major Players in the PRM space. Are you thinking about a Partner Relationship Management Solution? Find answers...

Deal registration in a PRM portal provides mutual accountability in your channel environment. Partners can see what actions are being taken by the internal team to support the deals they’ve submitted while giving the internal team insights into all partner...

An end to end PRM portal can have a big impact on your channel partner management by increasing efficiencies, reducing costs and increasing revenue....

Build or buy? Creating an engaging online Partner Relationship Management (PRM) community doesn’t need to be a complex coding exercise. It takes a fraction of the time and investment to deploy a PRM community on a SaaS platform....

Self-serve onboarding and certification will help support and manage across channels from the first day with ease - it's the best way to ensure long-lasting, profitable relationships with partners....

If some or all of your company revenue is driven through reseller or distribution channels, you’ll appreciate the (fictional, but true-to-life) story of Dave Presser, a Channel Manager with Acme Business Equipment (ABE)....