What is a Channel Partner Agreement?

    Peter Ganza, director of marketing at Magentrix, recently sat down with our resident channel coach, Paul Bird, to answer some of the most common questions individuals have been asking online. 

    What is a channel partner agreement?


    Paul Bird: “A channel partner agreement - so with any relationship, you need to have some kind of agreement or contract that outlines the conditions on how people interact with a company. A channel partner agreement can do anything from outline a territory a partner would cover to the potential commissions that they would earn. But essentially it gives the channel partner, and the organization, some rules of engagement on how that partner would bring that product, service or technology to the end-user.”

    Channel partner agreements, the seventh frequently asked channel question on Google, can take a variety of forms. As Paul stated above, these are basically the binding agreements between an organization and their indirect sellers, often referred to as channel partners. 

    Depending on the industry and geographic focus these documents can have different names such as sales partnership agreements, partnership contracts, indirect channel partner agreement, channel partner contract. Regardless of the name of the document they all serve a similar purpose.

    In this ten-part series of Google's most frequently asked channel questions, we also answered what is a channel partner and what is the meaning of channel sales.

    Do you have anything to add to this topic? Feel free to share and comment below or talk to us about it. What do your channel partner agreements look like? 

    Do You Trust Your Channel Partners? Do THEY Trust YOU? Access the webinar!

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